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💡 Navigating GenAI: 2024's Marketing Transformation

Copilot AI is Now on iOS

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Plus: Copilot AI is Now on iOS

Read time: 5 minutes

Greetings to Wednesday! 

Let’s start a day with a thought for Japan, facing tough times after the earthquakes.

Like our world, social media is changing, with 50% expected to reduce usage by 2025. Let's stay connected in these shifting times.

What are on FIRE 🔥

📈 AI Stock Daily
🤖 Nobel Economist Warns Against STEM Rush in AI Era
🔍 AI's Crucial Copyright Test in 2024
🎓 Coursera CEO on AI's Role in Online Learning in 2024
📱 Copilot AI by Microsoft Now on iOS
💡 Navigating GenAI: 2024's Marketing Transformation
⚡ 6 AI Quick Hits
💸 Daily AI Fundraising
🏅 New Empowered AI Tool
📚 26 Prompting Tips for Better Results
✏️ Tutorial: Animated Text with Runway
🎯 A Prompt to Land Higher Paying Job
💼 4 AI Jobs

AI brews beer and your big ideas

What’s your biggest business challenge? Don’t worry about wording it perfectly or describing it just right. Brain dump your description into AE Studio’s new tool and AI will help you solve that work puzzle.

Describe your challenge in three quick questions. Then AI churns out solutions customized to you.

AE Studio exists to solve business problems. They build great products and create custom software, AI and BCI solutions. And they once brewed beer by training AI to instruct a brewmeister and then to market the result. The beer sold out – true story.

Beyond beer, AE Studio’s data scientists, designers and developers have done even more impressive things working 1:1 with founders and executives. They’re a great match for leaders wanting to incorporate AI and just generally deliver outstanding products built with the latest tools and tech.

If you’re done guessing how to solve work problems or have a crazy idea in your back pocket to test out, ask AI Ideas by AE Studio for free solutions, right now.

📈 AI Stock Daily

🤖 Nobel Economist Warns Against STEM Rush in AI Era

Source: Bloomberg

Christopher Pissarides, Nobel laureate, discusses education and job trends in the AI-driven future.

Key Takeaways:

  • Nobel Prize winner Pissarides urges caution in focusing solely on STEM education.

  • Emphasizes the lasting value of empathetic and creative skills.

  • Warns that STEM jobs might self-destruct due to AI advancements.

  • Optimistic about AI's overall impact on employment.

  • Hospitality and healthcare remain essential in the job market.

  • AI's rapid growth is reshaping necessary workforce skills.

Why it matters: Pissarides' perspective is crucial for shaping education policies and job training programs in an era increasingly influenced by AI technologies.

🔍 AI's Crucial Copyright Test in 2024

Source: Sarah Grillo/Axios

2024 marks a critical year for AI, facing significant copyright law challenges.

Key Takeaways:

  • New York Times legal action against OpenAI and Microsoft is a key focus.

  • Anticipated 2024 rulings could reshape AI's role in innovation and copyright.

  • Cornell's James Grimmelmann predicts market implications for AI.

  • Legal clarity on AI-generated works and infringement is awaited.

  • Professor Andres Sawicki highlights concerns about AI training methods.

  • Jerry Levine discusses the copyright system's adaptability to AI challenges.

Why it matters: The pending legal decisions in 2024 are set to be a turning point for AI, potentially redefining its innovation landscape and legal boundaries.

🎓 Coursera CEO on AI's Role in Online Learning in 2024

Source: Fortune

Coursera's CEO Jeff Maggioncalda highlights AI's expanding role in online learning.

Key Takeaways:

  • Jeff Maggioncalda of Coursera focuses on AI's transformative role in education.

  • AI-driven strategies at Coursera aim to enhance course accessibility and engagement.

  • AI translations make courses available in multiple languages.

  • The AI tool 'Coach' provides personalized learning assistance.

  • AI is instrumental in developing and updating Coursera's educational content.

Why it matters: The advancement of AI in Coursera's platform underscores a significant shift towards more dynamic, inclusive, and personalized online education.

📱 Copilot AI by Microsoft Now on iOS

Source: ZDNET

Microsoft's Copilot AI app, powered by GPT-4 and DALL-E 3, extends to iOS platforms.

Key Takeaways:

  • Microsoft's Copilot, harnessing GPT-4 and DALL-E 3, is now on iOS.

  • The launch on iPhone and iPad broadens Copilot's reach.

  • The app enables various tasks, including AI-driven email composition.

  • Copilot's interface is tailored for easy AI engagement.

  • This expansion reflects Microsoft's focus on versatile AI applications.

Why it matters: Microsoft's rollout of Copilot on iOS devices marks a significant step in making sophisticated AI tools widely accessible and user-friendly.

💡 Navigating GenAI: 2024's Marketing Transformation

Predictive trends highlight GenAI's impact on future marketing.

Key Takeaways:

  • 50% user reduction in social media is expected due to GenAI mistrust.

  • GenAI will be integral to creative processes for marketers.

  • AI-free branding will emerge as a differentiation strategy.

Why it matters: CMOs' foresight into GenAI adoption will be crucial for success.

The AI Quick Hits

1. 📷 Nikon, Sony, Canon team up vs deep fakes (Read more)

2. 🎨 16K artist dataset, with child, draws Midjourney backlash (Read more)

3. ⚖️ AI, Copyright Law, and NFT Caution (Read more)

4. 🎙 MyShell releases open-source AI voice cloning model (Read more)

5. 🐭 Steamboat Willy Sparks AI copyright boundary push (Read more)

6. 🚨 Deepfakes "dangerous" for elections (Read more)

💸 Daily AI Fundraising

Robin AI raises $26 million led by Temasek for AI legal tech. It speeds up contract work and expands in the US and Asia, hiring more AI experts.

🏅 New Empowered AI Tool

  1. 🔵 Bluedot is an AI-powered Chrome Extension for Google Meet. It's a note-taker that records your meetings without a bot joining the calls.

  2. 👥 PodcastMemo elevates your podcast experience! Top podcasts summarized for quick, knowledge-packed listening.

  3. 📺 Osum is an AI-powered market research tool designed to significantly reduce research time from weeks to seconds.

  4. 📢 GenieAI analyzes, summarizes, and visualizes data without all the complex SQL requirements.

  5. 💬 Heyday is an AI-powered memory assistant that revolutionizes the way you interact with online content.

  6. 💻 Construct uses AI to transform your words and ideas into functional apps you can share with your friends.

📚 26 Prompting Tips for Better Results
(Unofficial document)

✏️ Tutorial: Animated Text with Runway

1 - Start with Your Text
Open Canva.
→ Create an image with the text you want, set on a green background.

2 - Animate Your Text
→ Visit Runway ML Gen 2.
→ Click the 'Upload' button and select the text image you made in Canva.
→ Pick the “Image + Description” option.
→ Enter your prompt for the smoke effect animation.
→ Increase the 'General Motion' slider to the maximum for intense animation effects.

3 - Use a Seed for the Smoke Effect
→ We recommend some good seeds for generating the smoke effect.
→ Click on “Generate” to start creating your animated text with a smoke effect.

Here’s the result

🎯 A Prompt to Land Higher Paying Job

Act as an expert negotiator with experience in recruiting and HR. I want to practice how to negotiate a higher salary as well as other company perks (vacation time, flexible work schedule, relocation bonus, etc.). Here are some details about my job offer: 1/ My name: [Insert name]. 2/ My job: [Insert job] . 3/ Company: [Insert company]. 4/ Location: [Insert location]. 5/ Salary offered: [Insert salary]. 6/ Salary I want: [Insert desired salary]. 7/ Market rate for this job: [Insert market rate]. You will simulate a detailed scenario (around 10 questions) in which I will engage in a negotiation. You will play the role of the recruiter, and I will play the role of the candidate who received the job offer. You will ask for my response in each step of the scenario and wait until you receive my response before responding on your own. Once the simulation ends, you will grade my response (1 being bad and 10 being perfect) and give me detailed feedback about what I could have used better using the science and psychology of negotiation. You will give me a harder scenario if I do well, and an easier one if I fail. At any point during the simulation, if I want to end it early and get feedback, I will say “end simulation”. Make sure to ask me tough questions such as: Do you have any other offers? If we make you an offer tomorrow, will you say yes? Are we your top choice? Why should we increase your offer? Etc. If you understand, please start the negotiation simulation.

💼 AI Jobs

  • Sogeti: Open AI Architect (ONSITE-LOCALS ONLY) (Link)

  • The Hartford: Senior Asset Owner- Generative AI (Link)

  • Simplelogix: Artificial Intelligence (AI) / Machine Learning (ML) Software Engineer (Link)

  • Teragonia: AI Engineer (Link)

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