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- 👀 AIs Use Your Computer... Like YOU?!
Read time: 5 minutes
AI agents - without any instructions, supervision, or shared memory - can start forming their own social norms, just like humans? And yet, they begin to agree on things, show collective bias, and even resist change…
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AI INSIGHTS
Microsoft Build 2025 has dropped a huge wave of updates, but one jaw-dropping announcement is this: AI agents can now interact with apps like a human—clicking, typing, navigating interfaces. No API? No problem.
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Why It Matters: Microsoft is clearly betting big on "agentic AI", the idea of AI agents using your computer like a human is a fundamental shift. And Microsoft wants to own that space before anyone else.
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AI CHART
New research from the University of London discovered that AI agents can develop shared social conventions and collective behaviors through interaction alone, without any central coordination, much like human communities.
The team ran experiments where groups of AI agents played simple "naming games"—with no central controller, shared memory, or group identity.
Over repeated interactions, agents started converging on shared naming conventions. This happened spontaneously.
Surprisingly, even though individual agents began unbiased, strong collective biases emerged over time.
In early rounds, agents had no preference, choices were split 50/50 → But when agents succeeded with a name, they repeated it. After failure, they switched → By the third interaction, most agents had started favoring a “strong” convention.
When this minority reached a critical mass, the entire group adopted their convention. If the minority was too small, it had no impact. But once past a tipping point, change was inevitable:
Strong conventions (more reinforced) needed a larger group to be overturned.
Weaker conventions were more fragile—sometimes just 2% of agents could flip the norm.
But not all AI models behave equally, even in the same setup. Just like in human social systems, small committed groups could be used to shift norms intentionally — for better or worse.
This study is a wake-up call. As AI agents become more autonomous and interconnected, they may form their own cultures, conventions, and biases—even without direct human input.
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